As the process becomes more popular, more and more home sellers are embracing staging in recent years.
That said, staging isn’t always as simple as quickly tidying up around the house and moving some furniture around. Professional staging takes time and effort, and some sellers who are in a rush may wonder if it’s absolutely necessary. Well, we think it is!
As one of Canada’s most experienced real estate teams, we strongly believe in the value of staging your home. Here’s why.
Presenting Your Home at its Best
When listing your home there’s always room for improvement. Even if your home is brand new or recently renovated, we rarely recommend simply listing the property as is. If you do, you’ll likely be leaving some money on the table.
In other words, if you’re looking to truly maximize the results of your home sale, i.e. selling for the highest price in as little time as possible, you’ll need to take a strategic, well-prepared approach to the market. This includes staging.
Want to sell your home for the highest return possible? Explore these related readings for value-adding selling tips.
- How to Prepare For Your First Home Sale
- Why You Should Choose Your Asking Price Wisely
- Should I Renovate My Home Before Selling It?
Human Connection: Why Staging Works
Home buying is not just a financial transaction; it is also an emotional experience. When buyers are searching for the ideal residence, they’re looking for so much more than just a piece of real estate. They’re looking for a place that feels like home, somewhere they can build lifelong memories. At its core, the process of staging is about tapping into buyers’ feelings.
Staged homes can evoke positive emotions, making buyers feel more connected to the property. A thoughtfully staged home can create a sense of warmth and comfort, helping buyers imagine themselves living and thriving there. This emotional connection can be a deciding factor in choosing one home over another and can even translate to offers above the asking price or even an outright bidding war.
Creating a Neutral Space
When selling a home, it’s important to appeal to the widest possible audience. A neutral, universally appealing style can attract a broader range of buyers, increasing the likelihood of a sale.
One of the first steps of staging involves depersonalizing the space and removing certain items that overly reflect your specific tastes and preferences. This helps potential buyers imagine the home as a blank canvas they can personalize. This won’t necessarily mean hiding or disposing of every piece of furniture or decoration in your home, however, you may choose to repaint key rooms in a more neutral colour, remove family photos from the wall, or remove/repurpose hobby stations.
Rising Above the Competition
Along with helping buyers make an emotional connection with your home, staging also simply makes your home look better. Which can help it stand out from the competition.
Whether you find yourself in a buyer’s or seller’s market, staging your home can provide you with a competitive edge. When your home is the best option in your area, buyers will be eager to place a top-dollar offer.
Need even more home-selling advice? Explore these articles from our blog.
The True ROI of Staging
When it comes to seeing the true value of home staging there are two largely compelling reasons: a faster sale, and more money.
Studies have shown that staged homes sell faster than non-staged homes. As a seller, your home spending a shorter period of time on the market has its benefits. Not only does a fast sale reduce the stress and inconvenience associated with maintaining a home for showings, but it also minimizes the risk of price reductions.
In addition to reducing time on the market, home staging can also contribute to a higher sale price. Buyers are often willing to pay more for a home that is move-in ready and visually appealing. Staging can create a perception of added value, justifying a higher asking price. This can result in a better return on investment for you, making the effort of staging worthwhile.
Preparing to sell your home? Get in touch to find out how our expert agents can help you land a great price!
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Read about the heritage and innovation that form the foundation for Bosley’s industry-leading approach to real estate.
